One way to find a successful positioning strategy is to steal one. Go ahead and borrow it. Shake Shack is the Starbucks of fast food places. Staples is the Home Depot of office supplies. The attributes humans care about are from a finite list.
One way to find a successful positioning strategy is to steal one. Go ahead and borrow it. Shake Shack is the Starbucks of fast food places. Staples is the Home Depot of office supplies. The attributes humans care about are from a finite list.